why we choose profit
https://m.signalvnoise.com/why-we-choose-profit/
FU money isn’t about buying an island, it’s about being an island — your own sustainable entity
Remember 2008? 2009? The nuclear winters of funding? Those were some of our best years! Profits insulated us from jittery investors, and our customers still kept paying for Basecamp.
We’re still an LLC at Basecamp. The simplest pass-through structure you can have at our size. That means fewer lawyers, fewer accountants, less paperwork, less hoop-jumping. Our books are so silly simple, our operating agreement hasn’t changed in a decade.