Variable rewards And Dopamine

Variable reward schedules were introduced by psychologist B.F. Skinner in the 1930’s. In his experiments, he found that mice respond most frequently to reward-associated stimuli when the reward was administered after a varying number of responses, precluding the animal’s ability to predict when they would be rewarded.
Humans are no different; if we perceive a reward to be delivered at random, and if checking for the reward comes at little cost, ==we end up checking habitually== (e.g. gambling addiction).

Ref: Dopamine, Smartphones & You A battle for your time

Based on this book: https://www.nirandfar.com/hooked/ Article: https://www.diygenius.com/the-dopamine-loop/

A Dark Pattern usually.

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