sticky
When a product becomes entrenched in an organization. They can't stop using it. There's many reasons this can happen, some good patterns and some dark patterns.
Good:
- The app is actually useful and saves people time
Bad:
- People become addicted to the product via Dopamine triggers
- The platform is too hard to migrate off of, so they don't
- The organization can't, or won't, pay more for a better system
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