Source--Four letter code to sell anything
https://www.youtube.com/watch?v=6pY7EjqD3QA
The idea that the thing you must be selling MUST ride that line between that which is familiar and that which is new.
[[MAYA: Most Advanced Yet Acceptable]]
- Neofelia: The need to discovery! To see what's NEW
- Neofobia: A deep conservitivly and afraid of what's new
He talks about how first names follow the same hype cycles as clothes.
When you want to start with first principles, not yours. Slow walk their code of ethics into yours. All debates are advertising.
So interesting.