A Rant Against Maximization

https://m.signalvnoise.com/a-rant-against-maximization/

Having fun, exploring ideas, creating, solving, building great things for you and your customers, being proud of your work, challenging yourself, learning, growing, building a self-sustaining company on your own schedule, adding something useful to the world, and working with great people — that’s what this is all about. Not maximization of a metric.

By: Jason Fried