3 rewards we seek

There are 3 Dopamine driven rewards we seek:

  1. Tribe: We want to be accepted, important, included and attractive to our peers.
  2. Hunt: We like to search for new things that will bring us pleasure. This helped us find food and keep us alive in the past but leads us to addiction now.
  3. Self: We like to control, dominate and complete challenges. We like "slaying" items in our inbox.

These are usually used by Dark UX Patterns to keep us addicted.

ref: https://www.nirandfar.com/want-to-hook-your-users-drive-them-crazy/]


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